Highland Park Plant 1915
Mr. Ford wants to give a $50 rebate if we sell 300,000 cars.
Since that is very likely, that's $15,000,000 thrown away.
It's worth it, a million in advertising
And it will help your political career. Mr. Couzens,
the five dollar day gave us a million in advertising,
why do we need another million?
They go together. The buyer doesn't want the car's price
reflects an enormous wage given to immigrant labor.
This impulsive philanthropy is a flash in the pan
compared to the foundation we can build
for the future with $15,000,000.
The competition is at our mercy if we make
a higher price model. You and Ford have fantastic
power at your grasp, real power! Instead
Ford frets over his tractor and you
I'm sick and tired of you lecturing me!
This real power you talk about, that's just
money power, statistics power, market power,
and that power can do nothing to change the face
of human suffering. When I thought of the five dollar day,
I thought it would please everyone.
It did please our workers, but then 10,000
poor suffering men came from hundreds of miles
expecting to get a job with us at five dollars.
And if we hadn't sprayed water on those
freezing bastards, they'd have killed the men
who did work for us. This Company can set
a good example for other companies, but
most men in business, like you, are motivated
by greed. I did all I did because I knew
I was to become a millionaire. Now I am
more than a millionaire, but powerless. Men accept
or reject my example at whim. The force of law,
Hawkins, there's the power I want. Politics stinks
but so did this business before I re-made it.
I'll vote for you Jim, but let me lay my cards down:
if you stand up for a few basic business principles now,
I'll have some power, when you leave, to
stop Ford from running the Company into the ground!
Get out of my sight!
And my name to you
will always be Mister Couzens!
There's no more fun in the Ford Motor Company.
For me, it's just a pain, a damn pain.
Charlie, Couzens wants guns not tractors
He thinks the war's that bad?
There shouldn't be any war.
He wants guns not tractors.
A good tractor is as good
as guns to the British
A bunch of English reporters
came over the other day.
I should have told them
this war is stupid.
Yeah, trenches are no good.
The British should
sneak around the Germans.
My mother took walks
where that tractor plant's
going up. I asked her why
my father had so many brother
and she didn't. They all got
killed in the war! That's why!
You know what your're headed for?
We'll get into this war
and they'll make you make guns.
But with all this peace gab,
you'll either say no and go to jail,
or make a fool of yourself.
When I go to my garage
in the morning
three men are there
asking for jobs;
some preacher's always
at the gate asking
for money; then
I get to my office
and a dozen hacks
line up waiting
for my gab. They all
forgive a fool, if
the fool's rich.
You're a cynic! I took
you for an innocent
hayseed, but you're a cynic.
I'll own up to some sins,
but Jim, you're just mad
because I got the upper end
of the stick and you know it.
No, no, you're wrong.
I make this company.
I've been tough
but I didn't do
one thing I have
to be ashamed of.
What have I done that's shameful?
Signing your name
to this trash against
the Allies War Loan!
Who writes this tripe
for you? I know you didn't.
I tell Liebold and Pipp
what to write.
They just pretty it up.
Did you read this?
Hell, you don't read.
It'll put an end to all this
war talk, and that's what I want!
You can't read
You can't write.
This war is serious.
Don't monkey with it.
Don't hurt people.
Our workers shouldn't have to read
this anti-war stuff. I disapprove
of this article.
I don't care.
Better think it over, Jim.
I have. You're on your own.
Drive Out Onto
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